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24-25 JULY 2019
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Influencing the Traveller Path to Purchase – TripAdvisor

Seminar Theatre A
Management & Operations
Marketing & Branding
Revenue & Distribution
Small Hotelier

Did you know that 74% of global travellers who book accommodations make TripAdvisor a part of their online journey? In an increasingly competitive marketplace, hotels are looking for new ways to engage with travellers, differentiate their brands and increase conversions. In this session, you’ll hear insights from the 2018 “Path to Purchase” study conducted by comScore analysing activity on more than 325 transactional sites globally, and get exclusive data-driven insights about traveller behaviour and purchase patterns.

Leave this session skilled on:
– How to leverage this knowledge to influence booking decisions on TripAdvisor
– Best practices for monitoring, managing and responding to guest reviews
– Insight on how to optimise the latest TripAdvisor tools and features

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