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24-25 JULY 2019
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Mythbuster: Direct is NOT always best!

Seminar Theatre A
Small Hotelier
Revenue & Distribution
Management & Operations

A lot of presentations and media have been being dedicated to the message that “Direct is Best”. Some agree, some do not – all are biased! A direct booking is often considered a single digit cost compared to expensive double digit third party commissions, but what if this wasn’t true and indirect bookings were cheaper on more occasions than you think? Matthias will have you leaving this session with insights into:

– What is the real cost of hotel direct bookings?
– Thinking about your potential guests booking journey
– Road-mapping today’s distribution channels
– Finding the balanced approach that’s best for your accommodation business

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