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27-28 May 2020
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Dynamic email content: What, how and wow!

Seminar Room A
Hotel Marketing Summit

One size fits all email marketing is dead. If you’re still creating standard emails and blasting your database you’re missing a BIG trick! Alita Harvey-Rodriguez from MI Academy will walk you through the fundamentals of dynamic email content and exactly how service providers are implementing it to set urgency and inspire action. In this session you’ll learn:

  • What Dynamic Content is and how it differs from traditional static content
  • Dynamic entry points and options for personalisation in email
  • How to implement dynamic content in your email campaigns
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