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27-28 May 2020
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Revenue strategy through operational conversion: The guest experience approach

Seminar Room A
Revenue & Distribution Summit

Revenue management strategy has moved beyond reliance on yield management to stimulate demand and into a domain of operational and guest experience considerations, factoring into the likelihood of guest revisits. But as a part of the revenue team, how do you have positive influence on the operational performance and guest experience that results in revenue increases? In this session Apurva will share a series of strategies that RM’s can implement to drive revenue streams beyond the traditional reach and influence of the role.

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