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27-28 May 2020
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Strength in numbers! The power of joining an established network

Seminar Room C
Small Hotelier Summit

The marketing and booking landscape for small and regional operators has shifted significantly in recent years. The challenge to have your property recognised, to build loyalty and keep guests coming back equally as challenging. In this session you’ll hear from small operators who’ve been on the journey of joining a larger branded network, and what impact it’s had on their business. Key takeaways:

  • The value of joining a group (Q&A with those who’ve been through the process)
  • How Budget Motels has created a digital platform that drives loyalty and direct bookings for its network
  • Insight into the national marketing campaigns that come as part of a motel network
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