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27-28 May 2020
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Telling your digital story on TripAdvisor

Seminar Room A
Hotel Marketing Summit

With the rise of the Internet and the ambiguity of mobile devices, stories have gone digital! Digital storytelling cuts through marketing clutter, engages travellers, and allows you to connect with them on an emotional level. Find out about the psychological power of digital storytelling – and actions you can take on TripAdvisor to influence potential guests’ booking decisions.

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