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Using data to improve business decisions: Boost your efficiency and revenue

Seminar Room A
Hotel Marketing Summit

Harnessing the power of data to gain a competitive advantage is no simple task, but with the right knowledge, tools and strategy can be a driving force in acquiring, converting and retaining more guests. In this session, Maria will help you better understand:

  • Personalisation
  • Understanding your competitive position
  • Knowing your customer
  • Where is the corporate traveller booking from for your hotel?
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