It is said that great innovation can emerge from the greatest crisis, and few understand that better than some of the world’s largest hotels. From reinventing their spaces to accommodate frontline health care professionals, to creating virtual concierges for guests in isolation, and unveiling a new collection for independently-branded hotels, Quest Apartment Hotels, TFE Hotels, and Event Hospitality & Entertainment Limited have embraced the challenges of the past year to remain leading brands that all hospitality professionals globally can look up to.

In this session, the chains’ heads of revenue and technology share their untold stories of challenges and surprises, and how they’re thinking about the next 12 months. They will also speak on the latest movements impacting hotels, from changed guest behaviour to technology and security, alongside the biggest name in hotel distribution, SiteMinder.

Session takeaways: – How priorities for the coming year have changed for hotel chains and why it’s critical to balance compliance with innovation – Emerging booking trends and how to get your market share – The latest guest needs and expectations and how hotels are responding