It’s a big misconception that PR is all about having connections, (spoiler alert: it’s actually the story that counts). Celia Harding from PR Shed will tell you everything expensive PR agencies don’t want you to know, so you can find free opportunities to publicise your business and boost your SEO. Learn what stories the media are interested in, how you can become a source for their content, as well as find ways to hijack the news agenda to talk about your brand.