24-25 July 2019
ICC Sydney Exhibition Centre

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24-25 July 2019
ICC Sydney Exhibition Centre

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How to increase your Corporate Market segment. Powered by HSMAI

Seminar Theatre A
Small Hotelier
Revenue & Distribution
Marketing & Branding
Management & Operations

With global business travel continuing to rise, a higher than average incidentals spend, and a typical travel pattern of Monday to Friday, this session will uncover tactics to leverage travel agents to boost your corporate business bookings. In this session Irene Gerosa, Director of Field Marketing – Media Solutions at TravelClick will cover:

– An overview of the unmanaged corporate market (Volume, Business, Reach, Global footprint, Travel Agency Community)
– Wearing the travel agents hat “How do travel agents make bookings”
– Marketing to travel agents best practice
– New generation travel agents and why it’s important for revenue managers to understand where and how travel agents book hotels