17-18 July 2018
ICC Sydney Exhibition Centre

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17-18 July 2018
ICC Sydney Exhibition Centre

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Using data to improve business decisions

Seminar Theatre A
Revenue & Distribution
Marketing & Branding
Management & Operations
Technology

Harnessing the power of data to gain a competitive advantage is no simple task, but with the right knowledge, tools and strategy can be a driving force in acquiring, converting and retaining more guests.

In this session, Maria will help you better understand:
– Personalisation
– Understanding your competitive position
– Knowing your customer
– Where is the corporate traveller booking from for your hotel?

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