27-28 May 2020
ICC Sydney Exhibition Centre
Darling Harbour, Sydney
The roles and responsibilities of the modern hotel marketer have been transforming at lightning pace, as new channels, technologies and campaign effectiveness continue to shift and evolve. Buzz words turned must-do’s around data, personalisation, influencers and conversion rate all roll into a complex and instrumental function in your hotels success.
NoVacancy and the Hotel Marketing Summit have been created to help you stay ahead. You’ll unearth technologies and meet solution providers who can help you optimise your marketing campaigns, drive greater conversion and elevate your brand presence in the market.
“NoVacancy covered every aspect of hotel operations, sales, marketing and revenue management. Brilliant to have it all under one roof – it’s inspired so many great ideas back in the office. Thank you!”
– Aida Merdovic, Director of Online, Hamilton Island
Discover the tools and agencies who can help you master your hotel marketing mix. Demo dedicated hotel marketing software solutions, BI and AI tools, Virtual Reality, Booking Engines, website optimisation, ad serving platforms, voice, SEO, email marketing/automation, loyalty and a whole host of solutions across the marketing mix.
Sponsored by:
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Join hotel and accommodation industry marketers from across the country as we come together for a day of thought-provoking, tactical, practical sessions to boost your marketing effectiveness. You’ll hear case studies, success stories and thought-provoking content led by senior hotel marketers and channel marketing gurus.
Preview Agenda
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| Dissecting the Airbnb marketing strategy: 10 actionable takeaways you can apply! |
| [Panel Case Study Series] Leadership insights: Getting your hotel marketing mix right |
| Dynamic email content: What, how and wow! |
| Using data to improve business decisions: Boost your efficiency and revenue |
| Maximising metasearch: 6 imperatives to get value today and in the future |
| Telling your digital story on TripAdvisor |
Powered by HSMAI, this session brings together a collective of Marketing and Digital leaders to share insights into their strategic approaches in both online and offline marketing. You’ll hear a short case study from each thought leader before we dive into a powerful panel discussion on what is and isn’t working in the 2019 hotel marketing mix.
Jackie Douglas, President APAC, HSMAI
Shaizeen Contractor, Chief Revenue Officer, TFE Hotels
Stacey Dean, Director of Marketing – Luxury & Upscale, Accor
Annette MacAndrew, Director of Sales & Marketing, Fraser Hospitality
Matt Granfield, Group Director of Digital, Minor Hotels
Stacey Dean
Director of Marketing – Luxury & Upscale,
Accor
Shaizeen Contractor
Chief Revenue Officer,
TFE Hotels
Matt Granfield
Group Director of Digital,
Minor Hotels
Maria Taylor
Regional Vice President Australia/New Zealand & Sth East Asia,
TravelClick
Tam Al-Saad
Principal Consultant,
Web Profits
Alita Harvey-Rodriguez
Managing Director,
Milk It Academy
Matthias Dybing
Director,
Herobe
Katie Hokin
Hotel Marketing Specialist
KT Creative
AJ Shantiratnam
Principal Client Partner – APAC,
TripAdvisor
Annette MacAndrew
Director of Sales & Marketing,
Fraser Hospitality
Jackie Douglas
President APAC,
HSMAI
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