Head of Consumer, Red Agency
Adam is an award-winning PR professional, responsible for driving the consumer practice at Red Agency. He has developed and led programs for some of the biggest brands and organisations across ANZ and the globe, with diverse experience across consumer PR. He has a strong background in travel and tourism and consumer lifestyle, developing communications programs for a number of major domestic and international brands and companies including Booking.com, Stayz, Accor Hotels, Tourism New Zealand, Heineken, Coca-Cola and Guinness World Records.
Adam is the strategic lead for clients and provides overall direction and counsel to clients, in addition to creative development, with a focus on how brands can tell their story through multiple disciplines, generating content, coverage and conversation.
Adam also leads the agency’s influencer marketing offering and is focused on developing new ways of thinking and creating impactful content that brings a brand’s identity to life to capture the imagination of consumers.
He has won a number of awards for campaigns in the UK and Australia. He was also Highly Commended for PR Professional of the Year at the 2017 CommsCon Awards and was the only Australian representative shortlisted for PR Professional of the Year at the PRWeek Asia Awards 2018.