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Oliver Ruf

Oliver Ruf

Director of Revenue Management, Park Hyatt Sydney


Oliver Ruf is a results-oriented executive with 13 years of experience in revenue management and, distribution strategy.

Oliver has held leadership roles with Hyatt and has been a member of Hyatt International’s Council of Experts for Revenue Management since 2010. As Director of Revenue Management at Park Hyatt Sydney, he has consistently grown revenue streams, contributing to the success and positioning of the award-winning hotel as a preferred luxury hotel in Australia.

In his current tenure, Park Hyatt Sydney has recently achieved its highest RevPar in its history and is currently recognized as one of the highest performing hotels within Hyatt Hotels & Resorts globally in RevPar & Marketshare terms. He is instrumental in developing and measuring revenue strategies that will maximize sustained revenue growth. This includes identifying future demand periods and employing pricing strategies to enhance the hotels revenue streams.

Oliver has developed a series of revenue reporting tools including a dynamic market share reporting tool, and price band modelling and analysis report. These have been used to critically measure the hotel’s positioning in the market, allowing the leadership team to fine tune strategies and assign resources that support tactics to generate measurable results.

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