Strategy Director, BrandWorks
Eleena and Michael Tan’s approach for their award-winning design agency, BrandWorks was founded on the philosophy of the 4 P’s of placemaking – position, people, place and potential. Working at the cutting-edge of hospitality design and customer experiences, the concepts they deliver are holistic where big ideas are executed on a granular level, encompassing consumer trends, big data, strategy, brand identity, interior design and operations. This allows their team to develop dining experiences that are unique and for the non-pretentious voice in us all – combining the interaction of design, food and technology in one complete and immersive experience.
Established in 2012, BrandWorks is located in Melbourne’s creative district of Abbotsford and is a collective of graphics and interior designers, strategists, bloggers, influencers, artists and illustrators who help entrepreneurs and companies solve the complex challenges of business through design in retail, lifestyle and food.
Working together with a broad range of clients in property, shopping malls, F&B and retail, their point of difference is that they provide end-to-end hospitality solutions, creating brands and developing dining concepts for Rolld Vietnamese, Rice Workshop, Pappa Rich Group, Accor Hotels, Creative Victoria, Vicinity Centres – Westfield, GPT, JLL, Mitsubishi, ICD property and the Riverlee Group.