24-25 July 2019
ICC Sydney Exhibition Centre

Options Accordions

24-25 July 2019
ICC Sydney Exhibition Centre

22 June 2018

Segmentation + Personalisation = Higher ROI in Paid Media

Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies. Leave with knowledge of: – […]

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22 June 2018

Why Personalisation matters and how technology can help [How-to session]. Powered by HSMAI

Join Benjamin Weimann from Amadeus and Gordy Bayne from TRAVLR as they discuss the expectation of today’s travellers for a truly tailored experience. This session will look at the role of suppliers within the travel ecosystem and how hoteliers can maximise the benefits from delivering personalised experiences. This session will cover: · What is personalisation […]

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22 June 2018

Power of the PR stunt: Getting your brand top-of-mind

With extensive competition and your brand identity stripped back through OTA presence, how do you leverage PR stunts to create brand awareness and attract direct attention? Adam Freedman of the award winning Red Agency will share with you the key ingredients and considerations to take when planning a stunt.

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22 June 2018

“I’m using Airbnb in my hotel distribution mix”. Deep dive Q&A [Panel]

Since announcing it’s play beyond holiday rentals into hotel distribution earlier this year there’s been a lot of buzz around the Airbnb opportunity for the hotel industry. With media and opinion filling our inboxes, OTA’s being held to task there’s no better time to hear it from the horses mouth. In this panel discussion, Airbnb […]

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22 June 2018

Mid-size independent hotel triples revPAR growth [Case Study]

Learn how this suburban mid-size hotel went from bewildered and breaking-even to having a clear path to growth in just 12 months. In a relatively strong suburban market that was tracking at 7.8% RevPAR growth, this business was able to grow their RevPAR at triple the market rate. In this session you’ll gain insight into […]

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22 June 2018

How to increase your Corporate Market segment. Powered by HSMAI

With global business travel continuing to rise, a higher than average incidentals spend, and a typical travel pattern of Monday to Friday, this session will uncover tactics to leverage travel agents to boost your corporate business bookings. In this session Irene Gerosa, Director of Field Marketing – Media Solutions at TravelClick will cover: – An […]

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20 June 2018

Virtual Reality: Redefining the way you market and sell your hotel experience

Globally, the hospitality industry has been one of the fastest adopting on Virtual Reality, yet in Australia many hoteliers have struggled to take action, understand the opportunity, and champion the ROI. In this session, VR expert Angus Stevens will expose the real opportunities VR presents for hotel and accommodation providers. Leave with insight into: – […]

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20 June 2018

Navigating the changing distribution landscape

The online distribution landscape is changing fast – and the growing clutter is making it hard to keep up. OTA’s, Metasearch, Direct are all viable channels, but how do you choose the right partners and balance the right mix? Leave this session equipped to answer: – Which online booking sites should I partner with? – […]

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20 June 2018

Does your hotel google searchability suck? [Live reviews]

Don’t miss this opportunity to have the team from Hotel Strategy Co conduct a live searchability and web presence assessment on your property. Live and free, they look at what a potential customer sees when looking for a property in your area. They’ll look at your google suburb view, maps presence and your brand ownership […]

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20 June 2018

360 degree digital marketing: The formula to Attract, Convert and Retain more customers

Leading digital and inbound marketing consultant Craig Wilson will share how a 360 degree digital marketing plan will deliver the website traffic, leads and customers you deserve. Ranked globally as one of the Top 100 SEO Experts to follow, Craig will provide actionable insights geared to drive results using a combination of Search Engine Optimisation, […]

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20 June 2018

Social Media ROI: 2018’s best practices

Are you up-to-date with the social media landscape TODAY? Social media marketer Mary Proulx will share how to achieve real ROI, real fast with the latest reach algorithms, management tools and frontline engagement strategies in this fast-paced, practical session. You’ll learn: – The ‘State of Social’ in Australia for 2018 – the landscape, key channels […]

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20 June 2018

Profitable emails every accomodation business should use

When it comes to attracting new customers, research shows emails work 40 times better than Facebook and Twitter combined. With customers three times more likely to make a purchase (and spend more) via email links than social media, this is one tool every accommodation business should be using to it’s potential. Leading digital marketing futurist […]

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20 June 2018

Win with influencers: Getting it right in 2018

Influencer marketing is here to stay and should be a critical part of every hotel marketer’s toolkit. With the landscape and social platforms continually evolving, consumers becoming savvier, and influencers upping the stakes – how do you build a measurable and profitable influencer program in 2018?

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20 June 2018

Airbnb vs. hotels vs. OTA’s [Panel]

Hospitality has become a battle ground. It feels that multiple wars are fought at the same time. Some call it disruption, some innovation, some call it a nuisance. Fact is that hotels are caught within those battlefields by choice or not. OTA vs OTA, Hotel vs Hotel, OTA vs Hotel, Airbnb vs hotel, Airbnb vs […]

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20 June 2018

Influencing the Traveller Path to Purchase – TripAdvisor

Did you know that 74% of global travellers who book accommodations make TripAdvisor a part of their online journey? In an increasingly competitive marketplace, hotels are looking for new ways to engage with travellers, differentiate their brands and increase conversions. In this session, you’ll hear insights from the 2018 “Path to Purchase” study conducted by […]

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20 June 2018

Using data to improve business decisions

Harnessing the power of data to gain a competitive advantage is no simple task, but with the right knowledge, tools and strategy can be a driving force in acquiring, converting and retaining more guests. In this session, Maria will help you better understand: – Personalisation – Understanding your competitive position – Knowing your customer – […]

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20 June 2018

Wellness Tourism: Command premium pricing from your existing rooms!

With wellness tourism growing at almost twice the rate of other tourism sectors, it’s important to know how a few adjustments to your offering can put your rooms infront of a whole new audience, at a significantly higher price point. With more than 20 years health and wellness experience, Karen will share: – How to […]

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