17-18 July 2018
ICC Sydney Exhibition Centre

Options Accordions

17-18 July 2018
ICC Sydney Exhibition Centre

22 June 2018

Segmentation + Personalisation = Higher ROI in Paid Media

Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies. Leave with knowledge of: – […]

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22 June 2018

Why Personalisation matters and how technology can help [How-to session]. Powered by HSMAI

Join Benjamin Weimann from Amadeus and Gordy Bayne from TRAVLR as they discuss the expectation of today’s travellers for a truly tailored experience. This session will look at the role of suppliers within the travel ecosystem and how hoteliers can maximise the benefits from delivering personalised experiences. This session will cover: · What is personalisation […]

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22 June 2018

Hotelier Discussion: Rate parity [Panel]

Join our panel of hotel revenue professionals as they deep dive into the topical rate parity discussion. This session is open forum and you are encouraged to come with questions, participate and share your take on rate parity and optimising its impact in your distribution strategy. Discusion points: – Current issues hotels are facing with […]

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22 June 2018

“I’m using Airbnb in my hotel distribution mix”. Deep dive Q&A [Panel]

Since announcing it’s play beyond holiday rentals into hotel distribution earlier this year there’s been a lot of buzz around the Airbnb opportunity for the hotel industry. With media and opinion filling our inboxes, OTA’s being held to task there’s no better time to hear it from the horses mouth. In this panel discussion, Airbnb […]

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22 June 2018

Mid-size independent hotel triples revPAR growth [Case Study]

Learn how this suburban mid-size hotel went from bewildered and breaking-even to having a clear path to growth in just 12 months. In a relatively strong suburban market that was tracking at 7.8% RevPAR growth, this business was able to grow their RevPAR at triple the market rate. In this session you’ll gain insight into […]

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22 June 2018

How to increase your Corporate Market segment. Powered by HSMAI

With global business travel continuing to rise, a higher than average incidentals spend, and a typical travel pattern of Monday to Friday, this session will uncover tactics to leverage travel agents to boost your corporate business bookings. In this session Irene Gerosa, Director of Field Marketing – Media Solutions at TravelClick will cover: – An […]

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22 June 2018

Dissecting Distribution Workshop [FULL]

WE’RE SORRY FOR ANY INCONVENIENCE, THIS SESSION IS NOW FULL. FIRST TIME IN SYDNEY! Having been delivered in 8 cities across 4 countries – this is your chance to join the much talked about and interactive hands-on Dissecting Distribution Workshop. Ever wondered what to do and where to look when demand levels are fluctuating? What […]

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22 June 2018

HSMAI pricing training workshop

Hoteliers offer multiple rates for essentially the same room type, so it’s critical you understand the importance of pricing and all it encompasses. This course explores the strategic pricing and the various pricing-related elements. Learn: – How to price your different room types – Differetn types of pricing explained – Understand the impact of discounting […]

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20 June 2018

Navigating the changing distribution landscape

The online distribution landscape is changing fast – and the growing clutter is making it hard to keep up. OTA’s, Metasearch, Direct are all viable channels, but how do you choose the right partners and balance the right mix? Leave this session equipped to answer: – Which online booking sites should I partner with? – […]

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20 June 2018

Airbnb vs. hotels vs. OTA’s [Panel]

Hospitality has become a battle ground. It feels that multiple wars are fought at the same time. Some call it disruption, some innovation, some call it a nuisance. Fact is that hotels are caught within those battlefields by choice or not. OTA vs OTA, Hotel vs Hotel, OTA vs Hotel, Airbnb vs hotel, Airbnb vs […]

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20 June 2018

Revenue Management – Strategy or Risk? [Panel] Powered by ARMA

Revenue Management is a critical strategy for survival applied across many commercial business models with a perishable asset. Revenue management equals calculated risk management, and there has never been a time more important to master this strategy for optimal revenue and profit performance. This session will discuss the strategy as it is applied in hospitality […]

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20 June 2018

Are you on PAR? Using benchmarking to maximise revenue [Panel]

This seminar explores benchmarking and why it’s so important in helping you shape your decision process through to sales and revenue strategy. Hear from a panel of independent properties as they share how they’ve capitalised on benchmarking data to generate great returns for their businesses: – The fundamentals of benchmarking, sources to use, monitors to […]

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20 June 2018

Aligning silo’s: Internal departments and integrating brands [Panel]

Consolidation of companies, teams, strategies and projects are common occurrences in our day-to-day operations. But how do you deal with mergers? How do you bring different people and to the table and align them? And what are the risk associated with this? Are different agendas and different teams the reason why silos exist? In this […]

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20 June 2018

Blockchain and hotels. Don’t get left behind!

One look at payment, loyalty, distribution and data silos and there is no doubt that many things in travel are broken thanks to an underlying technology infrastructure that has outlived its use for the most part. Add in that the speed of change has quadrupled over the last 3 years and it’s not farfetched to […]

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20 June 2018

Influencing the Traveller Path to Purchase – TripAdvisor

Did you know that 74% of global travellers who book accommodations make TripAdvisor a part of their online journey? In an increasingly competitive marketplace, hotels are looking for new ways to engage with travellers, differentiate their brands and increase conversions. In this session, you’ll hear insights from the 2018 “Path to Purchase” study conducted by […]

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20 June 2018

Mythbuster: Direct is NOT always best!

A lot of presentations and media have been being dedicated to the message that “Direct is Best”. Some agree, some do not – all are biased! A direct booking is often considered a single digit cost compared to expensive double digit third party commissions, but what if this wasn’t true and indirect bookings were cheaper […]

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20 June 2018

Using data to improve business decisions

Harnessing the power of data to gain a competitive advantage is no simple task, but with the right knowledge, tools and strategy can be a driving force in acquiring, converting and retaining more guests. In this session, Maria will help you better understand: – Personalisation – Understanding your competitive position – Knowing your customer – […]

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