24-25 July 2019
ICC Sydney Exhibition Centre

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24-25 July 2019
ICC Sydney Exhibition Centre

22 June 2018

Design meets food: Delivering the experiential dining experience every guest expects

“The Complete Customer Experience” In a world where there is rapid change, disruption, uncertainty, and fragmented consumers, the role of design and experience has become more valuable than ever before to help brands better connect with their audience. Competition creates new opportunities and a strong visual design language is helping forward-thinking companies gain a competitive […]

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22 June 2018

Curating an art collection that aligns with your brand identity

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22 June 2018

Changing evolution of F&B: taking influence from global trends and transforming local execution

It’s no secret that the better part of Australian hotels are strides behind the wider hospitality market in their F&B offering, but with flowing guests and well positioned real estate, greater opportunities exist to truly transform this revenue centre through well considered design and experience. As the former Creative Director of The Studio at Harrods, […]

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22 June 2018

Creating memorable brand experiences through signage and wayfinding

Signage and wayfinding are critical to creating memorable guest experiences, a unique opportunity to inform, instruct, and ignite the senses. In this session world-leading luxury hotel consultant Camille Corlette will focus on how signage and wayfinding interplay to elevate your brand, connect to place, and build meaningful human experiences. A global experiential agency, for 40 […]

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22 June 2018

Segmentation + Personalisation = Higher ROI in Paid Media

Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies. Leave with knowledge of: – […]

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22 June 2018

Why Personalisation matters and how technology can help [How-to session]. Powered by HSMAI

Join Benjamin Weimann from Amadeus and Gordy Bayne from TRAVLR as they discuss the expectation of today’s travellers for a truly tailored experience. This session will look at the role of suppliers within the travel ecosystem and how hoteliers can maximise the benefits from delivering personalised experiences. This session will cover: · What is personalisation […]

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22 June 2018

Power of the PR stunt: Getting your brand top-of-mind

With extensive competition and your brand identity stripped back through OTA presence, how do you leverage PR stunts to create brand awareness and attract direct attention? Adam Freedman of the award winning Red Agency will share with you the key ingredients and considerations to take when planning a stunt.

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22 June 2018

Hotelier Discussion: Rate parity [Panel]

Join our panel of hotel revenue professionals as they deep dive into the topical rate parity discussion. This session is open forum and you are encouraged to come with questions, participate and share your take on rate parity and optimising its impact in your distribution strategy. Discusion points: – Current issues hotels are facing with […]

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22 June 2018

“I’m using Airbnb in my hotel distribution mix”. Deep dive Q&A [Panel]

Since announcing it’s play beyond holiday rentals into hotel distribution earlier this year there’s been a lot of buzz around the Airbnb opportunity for the hotel industry. With media and opinion filling our inboxes, OTA’s being held to task there’s no better time to hear it from the horses mouth. In this panel discussion, Airbnb […]

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22 June 2018

Mid-size independent hotel triples revPAR growth [Case Study]

Learn how this suburban mid-size hotel went from bewildered and breaking-even to having a clear path to growth in just 12 months. In a relatively strong suburban market that was tracking at 7.8% RevPAR growth, this business was able to grow their RevPAR at triple the market rate. In this session you’ll gain insight into […]

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22 June 2018

How to increase your Corporate Market segment. Powered by HSMAI

With global business travel continuing to rise, a higher than average incidentals spend, and a typical travel pattern of Monday to Friday, this session will uncover tactics to leverage travel agents to boost your corporate business bookings. In this session Irene Gerosa, Director of Field Marketing – Media Solutions at TravelClick will cover: – An […]

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22 June 2018

HSMAI pricing training workshop

Hoteliers offer multiple rates for essentially the same room type, so it’s critical you understand the importance of pricing and all it encompasses. This course explores the strategic pricing and the various pricing-related elements. Learn: – How to price your different room types – Differetn types of pricing explained – Understand the impact of discounting […]

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20 June 2018

Disrupt the disrupters: Creating destinations through music

The impact of disruptive services like Airbnb and Uber Eats is forcing a major re-think across every aspect of guest experience. The smart operators are looking at how they connect with guests on a personal level and create sought after destinations and precincts rather than just a room and reception counter. Music, and the ability […]

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20 June 2018

Navigating the changing distribution landscape

The online distribution landscape is changing fast – and the growing clutter is making it hard to keep up. OTA’s, Metasearch, Direct are all viable channels, but how do you choose the right partners and balance the right mix? Leave this session equipped to answer: – Which online booking sites should I partner with? – […]

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20 June 2018

Does your hotel google searchability suck? [Live reviews]

Don’t miss this opportunity to have the team from Hotel Strategy Co conduct a live searchability and web presence assessment on your property. Live and free, they look at what a potential customer sees when looking for a property in your area. They’ll look at your google suburb view, maps presence and your brand ownership […]

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20 June 2018

People, culture, brand: Ensuring your team culture reflects your branding

Peter Drucker wrote: “Culture Eats Strategy for Breakfast”. Organisational culture is a competitive advantage. So whilst a great marketer can create a brand that stands out in a crowded marketplace, maintaining that brand is a full-time job. You need a company culture that continues to reflect and strengthen your brand. Because without a strong culture, […]

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20 June 2018

360 degree digital marketing: The formula to Attract, Convert and Retain more customers

Leading digital and inbound marketing consultant Craig Wilson will share how a 360 degree digital marketing plan will deliver the website traffic, leads and customers you deserve. Ranked globally as one of the Top 100 SEO Experts to follow, Craig will provide actionable insights geared to drive results using a combination of Search Engine Optimisation, […]

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20 June 2018

Social Media ROI: 2018’s best practices

Are you up-to-date with the social media landscape TODAY? Social media marketer Mary Proulx will share how to achieve real ROI, real fast with the latest reach algorithms, management tools and frontline engagement strategies in this fast-paced, practical session. You’ll learn: – The ‘State of Social’ in Australia for 2018 – the landscape, key channels […]

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20 June 2018

Standing on the shoulders of giants

Join seasoned travel industry executive Tammy Marshall as she analyses the technologies and disruptors hitting hoteliers across all verticals of your operations. Where do you start, what comes first, products, services, platforms, data? Tammy will help you build and secure your business by cherry picking what’s worked from some of the best (and worst) business […]

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20 June 2018

Profitable emails every accomodation business should use

When it comes to attracting new customers, research shows emails work 40 times better than Facebook and Twitter combined. With customers three times more likely to make a purchase (and spend more) via email links than social media, this is one tool every accommodation business should be using to it’s potential. Leading digital marketing futurist […]

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20 June 2018

Win with influencers: Getting it right in 2018

Influencer marketing is here to stay and should be a critical part of every hotel marketer’s toolkit. With the landscape and social platforms continually evolving, consumers becoming savvier, and influencers upping the stakes – how do you build a measurable and profitable influencer program in 2018?

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20 June 2018

Hospitality 2030: The Future of innovation in hospitality

There’s no argument that technology and it’s intersection with guest experience is hitting us at rapid pace, but with so much discussion around robots, work-flow automation, voice activated rooms, automated housekeeping and a much longer list – the great majority of hotels are yet to implement any of these technologies. What can we expect as […]

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20 June 2018

Airbnb vs. hotels vs. OTA’s [Panel]

Hospitality has become a battle ground. It feels that multiple wars are fought at the same time. Some call it disruption, some innovation, some call it a nuisance. Fact is that hotels are caught within those battlefields by choice or not. OTA vs OTA, Hotel vs Hotel, OTA vs Hotel, Airbnb vs hotel, Airbnb vs […]

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20 June 2018

Tech Panel: What’s new, what’s hot, what’s coming? [Panel]

Join this panel of technologists, innovators and hoteliers as they engage in open discussion about what’s trending, integrating technology into your property, ROI on technology investments, what the next 5 years of innovation may look like and much more…

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