Hoteliers need to be more flexible than ever as they plot a route through the COVID-19 pandemic and prepare for demand to return. The path to recovery is getting shorter each day and it is now time for hoteliers to identify how to budget successfully in a new normal. This means developing a revenue strategy which applies actionable, forward-looking data to accurately predict and capture the inevitable shift in demand. Time to find out how to effectively rebound from the pandemic and get ahead of the competition with a proactive data-driven strategy.