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24-25 JULY 2019
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Michael Tan

Michael Tan

Creative Director , BrandWorks

Biography

In 2012, Michael and Eleena Tan founded BrandWorks, with the sole purpose of bringing together great people and ideas to make visions into reality. Michael brings with him over 20 years of experience, in brand, design, interiors, and concepts. He has worked with Fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. For him, the challenge is not the category you compete in, it’s the consumer you wish to engage with. He believes that standing from behind the ’till’ is still the best form of market or customer research any business owner can do for themselves.

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