Options Accordions

24-25 JULY 2019
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Agenda / Summit

Wed 24 July 2019 / 10.30 am -

Dissecting the Airbnb marketing strategy: 10 actionable takeaways you can apply!

  • Tam Al-SaadPrincipal Consultant, Strategy + Growth Web Profits

Imagine researching every angle of Airbnb's marketing strategy, analysing and creating a 29,000 word case study. That's exactly what the team at Web Profits have done, deep diving into the social media, email marketing and website copy used to drive incredible growth. In this session, Tam will break down the key insights and share just how you can apply them to your own hotel marketing strategy to stand out, focus on the funnel and personalise your customer experience....

Wed 24 July 2019 / 11.30 am -

[Panel Case Study Series] Leadership insights: Getting your hotel marketing mix right

    • Jackie Douglas President APAC HSMAI
    • Shaizeen Contractor Chief Revenue Officer TFE Hotels
    • Stacey Dean Director Marketing – Luxury & Upscale Accor
    • Annette MacAndrew Director of Sales and Marketing Australia Fraser Hospitality
    • Matt Granfield Group Director of Digital Minor Hotels

    Powered by HSMAI, this session brings together a collective of Marketing and Digital leaders to share insights into their strategic approaches in both online and offline marketing. You'll hear a short case study from each thought leader before we dive into a powerful panel discussion on what is and isn't working in the 2019 hotel marketing mix....

    Wed 24 July 2019 / 12.30 pm -

    Dynamic email content: What, how and wow!

    • Alita Harvey-RodriguezManaging Director MI Academy

    One size fits all email marketing is dead. If you're still creating standard emails and blasting your database you're missing a BIG trick! Alita Harvey-Rodriguez from MI Academy will walk you through the fundamentals of dynamic email content and exactly how service providers are implementing it to set urgency and inspire action. In this session you'll learn:

    • What Dynamic Content is and how it differs from traditional static content
    • Dynamic entry points and options for personalisat...

    Wed 24 July 2019 / 1.30 pm -

    Using data to improve business decisions: Boost your efficiency and revenue

    • Maria TaylorRegional Vice President, Australia, New Zealand, Southeast Asia & Japan TravelClick

    Harnessing the power of data to gain a competitive advantage is no simple task, but with the right knowledge, tools and strategy can be a driving force in acquiring, converting and retaining more guests. In this session, Maria will help you better understand:

    • Personalisation
    • Understanding your competitive position
    • Knowing your customer
    • Where is the corporate traveller booking from for your hotel?
    ...

    Wed 24 July 2019 / 2.30 pm -

    Maximising metasearch: 4 imperatives to get value today and in the future

    • Katie HokinHotel Marketing Specialist KT Creative
    • Matthias DybingDirector HeroBe

    Are you getting the most out of your metasearch investment? With such a wide channel mix, how do you strike the right balance between Google Hotel Ads, OTA's, traditional meta and your own advertising? In this session we'll uncover how to optimise your meta investment, rate integrity, and the dynamic landscape change coming to metasearch in the near future....

    Wed 24 July 2019 / 3.30 pm -

    Telling your digital story on TripAdvisor

    • AJ ShantiratnamPrincipal Client Partner - APAC TripAdvisor

    With the rise of the Internet and the ambiguity of mobile devices, stories have gone digital! Digital storytelling cuts through marketing clutter, engages travellers, and allows you to connect with them on an emotional level. Find out about the psychological power of digital storytelling - and actions you can take on TripAdvisor to influence potential guests' booking decisions....

    Thu 25 July 2019 / 10.30 am -

    [Panel] The current state of Rate Parity - where to now?

      • Amit Peshawaria Head of Sales - Asia Pacific & Oceania OTA Insight
      • Mark Tierney Group Director of Revenue and Distribution Quest Apartment Hotels
      • Moana Heal Group Revenue & Distribution Manager Resort Management by Wyndham
      • Joey Kang Senior Director of Enterprise Business Development Rainmaker
      • Anthony Stanley Director of Distribution & Revenue Management Choice Hotels

      Join our panel of revenue experts as we discuss the current market state of rate parity and how it's impacting planning and execution across the revenue and distribution mix....

      Thu 25 July 2019 / 11.30 am -

      [Panel] Launching the profit rocket: Smart strategies that accelerate optimisation

        • Nick Jeffery Vice President, Asia Pacific Sabre Hospitality Solutions
        • Melissa Kalan Founding Director Australian Revenue Management Association (ARMA)
        • Oliver Ruf Director of Revenue Management Park Hyatt Sydney
        • Marta Laguardia Revenue Manager VERIU Hotels & Suites
        • Matthew Burke Regional Manager Pacific STR

        Join a hand picked panel of revenue management experts as they share insights and their top tips into strategically optimising your perishable assets. The sessional will also delve into managing the implications of supply, lessons learned from "special events" and the impact booking source and segment shifts can have on your business. This session is powered by the Australian Revenue Management Association....

        Thu 25 July 2019 / 12.30 pm -

        Why Current Revenue Management is Dead!

        • Fabian BartnickFounder Infinito

        80% of the industry are not using sophisticated revenue management tools, and those that are override 50% of recommendations given. We've got access to lots of systems we don't know how to use and are often trapped at looking at business inside 90 days. Want to know how to 'Netflix', ‘Grab’ or ‘Tinder” your RM? Join Fabian for a thought provoking and somewhat controversial session that will have you rethinking your approach to RM!...

        Thu 25 July 2019 / 1.30 pm -

        [Panel] The future of hotel distribution

          • Jude Bolger Managing Director HeroBe
          • Joshua Ellison Co-Founder Jump To Travel
          • Duncan Waterman Country Manager Australia & New Zealand d-edge Hospitality Solutions
          • Fabian Bartnick Founder Infinito
          • Sam Lindner Head of Marketing Travello

          As consumer technology, expectations and savviness evolve, so will the ways in which rooms are booked in the future. Join this panel of thought leaders as we discuss how AI, VR, voice and AR will play a role in the future of distribution. How can hoteliers prepare for these changes and where should your priorities lie?...

          Thu 25 July 2019 / 2.30 pm -

          5 Key Ingredients to an Effective Revenue Management Strategy

          • Matthias DybingDirector HeroBe

          People use ingredients and recipes in the kitchen differently with varying outcomes. Likewise in revenue management, accommodation providers are faced with a whole mix of levers which can determine their success. In this session, Matthias will help you understand the key ingredients and recipe to an effective RM strategy, and how you can ensure that you not going to curdle the custard!...

          Thu 25 July 2019 / 3.30 pm -

          Revenue strategy through operational conversion: The guest experience approach

          • Apurva ChamariaChief Revenue Officer RateGain

          Revenue management strategy has moved beyond reliance on yield management to stimulate demand and into a domain of operational and guest experience considerations, factoring into the likelihood of guest revisits. But as a part of the revenue team, how do you have positive influence on the operational performance and guest experience that results in revenue increases? In this session Apurva will share a series of strategies that RM's can implement to drive revenue streams beyond the traditional r...

          Thu 25 July 2019 / 10.30 am -

          Strength in numbers! The power of joining an established network

            • Michelle King National Membership Manager Accommodation Association of Australia
            • Charlie Ikstrums Chairman Budget Motel Chain & UseROSS Channel Manager
            • Charlie Loftus Director Budget Motel Chain & UseROSS Channel Manager
            • Leigh Johnston Business Development Manager Accommodation Finance Australia
            • Margaux Everett Director Hyper Hyper

            The marketing and booking landscape for small and regional operators has shifted significantly in recent years. The challenge to have your property recognised, to build loyalty and keep guests coming back equally as challenging. In this session you'll hear from small operators who've been on the journey of joining a larger branded network, and what impact it's had on their business. Key takeaways:

            • The value of joining a group (Q&A with those who've been through the process)
            • ...

            Thu 25 July 2019 / 11.30 am -

            5 Fundamental Pillars of Revenue Management

            • Andreas PalmqvistDirector Hotel Strategy Co

            You're faced with the daily challenges of running your property, getting bookings is costing more, and the channels to secure these bookings more complex! This session will breakdown the key components to building you own Revenue Management Strategy regardless of technology, ensuring you know WHAT data to use, WHERE to source it, and HOW to create practical context....

            Thu 25 July 2019 / 12.30 pm -

            Maximising your online presence: Reviews, reputation & traveller influences

            • Leon ChanRegional Business Development Manager, APAC TripAdvisor

            Your online reputation is critical to the continued success of your accommodation property, yet many have this far too low on the priority list. In this session, you'll get a series of tips and insights into managing your TripAdvisor reviews, including how to respond to reviews, increasing your volume of reviews and the overarching elements that also influence traveller booking decisions....

            Thu 25 July 2019 / 1.30 pm -

            [Two part session] Refreshing your rooms without a huge budget (design) + Taking an ROI approach to financing refurbishment projects

            • Cassandra Dean-RankinInterior Design & Re-Design Manager The Hotel Buying Office
            • Dan TomsDirector and National Sales Manager Accommodation Finance Australia

            In a world of Instagram pictures and guest review websites, how your rooms present has become increasingly important regardless of your accommodation type. This session will demonstrate just how easy it is to give your rooms and common areas a face lift that will wow your guests on a budget. Cassandra will leverage years of experience to show you exactly which design elements can have the biggest impact. Cassandra will then hand over to Leigh Johnston who will dive into the best approach to fina...

            Thu 25 July 2019 / 2.30 pm -

            [Live reviews] Does your Google searchability suck?

            • Michael HarperCo Founder Hotel Strategy Co

            Want your property's searchable web presence assessed with constructive feedback? The team from Hotel Strategy Co will look at your OTA listings, how your own website rates and rank your TripAdvisor guest perception. Expect plenty of tips and get ready to put your hand up and call out your property name!...

            Thu 25 July 2019 / 3.30 pm -

            Using trends & insights to secure more bookings and get the best room rate!

            • Matthew BurkeRegional Manager Pacific STR

            Are you using data to ensure you're setting the right room rates? Do you run a regional accommodation property and not sure of the impact local events have on your potential occupancy? In this session Matthew will share with you a series of easy-to-implement tactics to help you take advantage of the data you already have, and other data readily available in the market....

            Wed 24 July 2019 / 10.30 am -

            The Sydney rate question: Observations & insights you need to be across

            • Matthew BurkeRegional Manager Pacific STR

            Average daily rates in Sydney have plateaued after an extremely successful run. In this session Matthew will take you through an in depth look at how these rates have evolved and insight into future performance. Not from Sydney, don't worry - the concepts explored provide excellent context that can be applied back into your local market....

            Wed 24 July 2019 / 11.30 am -

            [Panel] Path to the top: A series of Hotel Leaders' journeys

              • Dean Long Chief Executive Officer Accommodation Association of Australia
              • Tish Nyar Director of Operations Australia & New Zealand TFE Hotels
              • Melinda Lampier General Manager Pullman Sydney Hyde Park
              • Gareth Long Area General Manager (IHG) based at Crowne Plaza Coogee Beach InterContinental Hotels Group (IHG)
              • Mark Ronfeldt CEO Nesuto

              Have you ever wondered where today's accommodation leaders started, the roles they've moved through and their personal advice for progressing? In this session you'll hear from a panel of highly successful and inspiring leaders on their different career journeys and experiences. This is an extremely valuable opportunity to understand the impact of attitudes, education, experiences and opportunities when building your career in this powerhouse industry....

              Wed 24 July 2019 / 12.30 pm -

              [Panel] The power of our people: Attracting, nurturing & retaining long-term talent

                • Michelle Bevan Director of Human Resources TFE Hotels
                • Lynda Ugarte Head of Human Resources - Australasia & Japan IHG
                • Josephine Dalton General Manager Talent Acquisition The Star Entertainment Group
                • Con Katsinas CEO International Hotel Services (IHS)
                • Troy Schufft Director AAoA Training Academy Accommodation Association of Australia

                Hospitality has long been coined 'the people business' but with growing labour challenges, how do you attract, nurture and retain the talent required to deliver a smooth operation and impactful guest experience everyday? Join this deep dive discussion with the industry's preeminent Human Resource leaders as they voice their challenges and share their strategies for staying ahead....

                Wed 24 July 2019 / 1.30 pm -

                How green is your hotel? 6 critical considerations for an optimal performing property

                • Mark ThomsonArchitect/Director Eco Effective Solutions

                The focus on bookings, revenue and guest experience frequently steal the conversation - but how much thought are you giving to the long term performance of your buildings and the impact it has on operating costs and ultimately profitability? In this session, Mark will delve into 6 core areas that need to be top of your agenda to maximising profitability from your operations....

                Wed 24 July 2019 / 2.30 pm -

                [Panel] Owner mandate: Expectations and priorities for GM's and operators

                  • Bob East Chairman Tourism Australia
                  • Dr Jerry Schwartz Director Schwartz Family Co
                  • Richard Doyle Group General Counsel StayWell Holdings
                  • Roy Strugnell Investment Manager Salter Brothers Hotel Group

                  Hear from a panel of hotel owners as they share their priorities, concerns and challenges. Focused on speaking directly to the General Manager's in attendance, you'll hear insights into where owners are seeing shortfalls, their expectations in the next 5 years and their ideas for 'doing it better'. Come armed with questions as these owners are open and ready to discuss!...

                  Wed 24 July 2019 / 3.30 pm -

                  Selling more than the room: Hoteliers guide to the future of hospitality merchandising

                  • Philip StanleyGeneral Manager Australia and New Zealand Sabre Hospitality Solutions

                  The business of just selling rooms is lost opportunity, with hotel operators now sitting in the hot seat to build relationships with travellers and sell them an entire range of travel-related services. But how do you move toward 'upselling', while increasing guest satisfaction and adding new revenue streams? In this session you'll learn more about the future of hospitality merchandising and uncover opportunities to grow new revenue streams in your business....

                  Wed 24 July 2019 / 10.30 am -

                  [Room Design Invitational] Inspiration behind the room: Designing Spaces & Places

                  • Liliana MadiganCo Founder & Head Designer Designing Spaces and Places

                  Join Liliana as she takes you through the inspiration and thought process behind the hotel room designed right on the expo floor. With years of experience working with brands like Hilton and Elements Byron Bay Liliana will share how the vision and room came together, the design elements used and why. Be sure to visit the Room Design Invitational located in the top left section of the show to see the room....

                  Wed 24 July 2019 / 11.30 am -

                  Creating memorable brand experiences through wayfinding & signage

                  • Natasha BartoshefskiHead of Design Corlette

                  How do you inform, direct, instruct and ignite the senses of guest through signage and wayfinding? How do you elevate your brand, connect to place and create meaningful human experiences? In this session world-leading luxury hotel consultant Natasha Bartoshefki shares her expertise and experience for scintillating signage and wayfinding....

                  Wed 24 July 2019 / 12.00 pm -

                  [Room Design Invitational] Inspiration behind the room: Beazley Group Design + Fitout

                  • Amanda BeazleyManaging Director + Senior Design + Sales Beazley Group Design + Fitout

                  Join Amanda Beazley, Director at Beazley Design Group + Fitout as she shares the strategic though process behind their design room right on the expo floor. As experts working across a large spectrum of accommodation property types, Amanda will detail how they approached this room design and the integration of elements to create design impact. Be sure to visit the Room Design Invitational located at the top left section of the show to see the room....

                  Wed 24 July 2019 / 12.30 pm -

                  Evolution of the lobby: Transforming common areas into multi use environments

                  • Angela BiddleDirector Scott Carver

                  Hotel lobby design has fast evolved from the traditional. The line between indoor lobby space, outdoor and food & beverage, continue to blend into unique and personalised spaces. In this session Angela will share examples of how these spaces are being transformed to enhance the guest experience and bring life to the one transient hotel lobby....

                  Wed 24 July 2019 / 1.30 pm -

                  [Room Design Invitational] Inspiration behind the room: CHADA

                  • Juliet AshworthOwner CHADA

                  In this session world renowned Interior Design studio CHADA will walk you through the concept, development and execution of their room design at NoVacancy. Leveraging experience across more than 110 projects and with a reputation for delivering award winning high-end hospitality design this is a session not to be missed....

                  Wed 24 July 2019 / 2.30 pm -

                  [Interactive session] Benefits of using Virtual Reality in hotel & hospitality design, renovations and construction

                  • Rebecca DawesDirector Koda Design
                  • Lyndsay TramaDigital Delivery Manager Koda Design

                  Have your phone in hand as the team at Koda Design share real life examples of VR being used in the design and construction phases of hospitality projects. With years of experience working with leading hospitality providers you'll get insights into how they're utilising VR and Building Information Modelling (BIM) to improve design processes and save time and money during construction. Visit this link for a VR preview...

                  Thu 25 July 2019 / 10.30 am -

                  From vision to reality: Creating a destination through brand

                  • Eleena TanStrategy Director BrandWorks
                  • Michael TanCreative Director BrandWorks

                  With the right focus and approach, understanding of demographics and trends, and marketing strategy your brand can become a powerful destination. Join branding, design and experience experts Eleena and Michael as they share case studies and must-consider's that will have you rethinking the way you position your brand. Bring questions and your challenges, as Michael and Eleena love to workshop challenges live!...

                  Thu 25 July 2019 / 11.30 am -

                  [Interactive session] Benefits of using Virtual Reality in hotel & hospitality design, renovations and construction

                  • Rebecca DawesDirector Koda Design
                  • Lyndsay TramaDigital Delivery Manager Koda Design

                  Have your phone in hand as the team at Koda Design share real life examples of VR being used in the design and construction phases of hospitality projects. With years of experience working with leading hospitality providers you'll get insights into how they're utilising VR and Building Information Modelling (BIM) to improve design processes and save time and money during construction. Visit this link for a VR preview...

                  Thu 25 July 2019 / 12.00 pm -

                  [Room Design Invitational] Inspiration behind the room: Beazley Group Design + Fitout

                  • Amanda BeazleyManaging Director + Senior Design + Sales Beazley Group Design + Fitout

                  Join Amanda Beazley, Director at Beazley Design Group + Fitout as she shares the strategic though process behind their design room right on the expo floor. As experts working across a large spectrum of accommodation property types, Amanda will detail how they approached this room design and the integration of elements to create design impact. Be sure to visit the Room Design Invitational located at the top left section of the show to see the room....

                  Thu 25 July 2019 / 12.30 pm -

                  Delicious design: Serving up unforgettable hotel dining

                  • Shilpa MohanSenior Interior Designer DDC Architecture + Interior Design

                  From your entry, to the plate, the restaurant panning shot to the kitchen - how do you deliver a brilliant guest experience and an Insta-worthy setting that gets you in feeds? Todays designer must consider all elements of the experience and this session will delve into ways this impacting design....

                  Thu 25 July 2019 / 1.30 pm -

                  [Room Design Invitational] Inspiration behind the room: CHADA

                  • Juliet AshworthOwner CHADA

                  In this session world renowned Interior Design studio CHADA will walk you through the concept, development and execution of their room design at NoVacancy. Leveraging experience across more than 110 projects and with a reputation for delivering award winning high-end hospitality design this is a session not to be missed....

                  Thu 25 July 2019 / 2.30 pm -

                  [Room Design Invitational] Inspiration behind the room: Designing Spaces & Places

                  • Liliana MadiganCo Founder & Head Designer Designing Spaces and Places

                  Join Liliana as she takes you through the inspiration and thought process behind the hotel room designed right on the expo floor. With years of experience working with brands like Hilton and Elements Byron Bay Liliana will share how the vision and room came together, the design elements used and why. Be sure to visit the Room Design Invitational located in the top left section of the show to see the room....

                  Thu 25 July 2019 / 10.30 am -

                  [Case study] Hotel energy efficiency through retrofit: The Melbourne Marriott Hotel

                  • Anwar AhmedPrincipal Energy Consultant Enman

                  Ageing hotels and plant rooms are rife with worn out equipment. Retrofitting projects provide the hotel opportunities to improve energy efficiency, increase reliability and enhance system redundancy. Anwar will share insights into the Melbourne Marriott Hotel project currently undergoing a chiller plant and control system upgrade....

                  Thu 25 July 2019 / 12.00 pm -

                  [Panel] Owner & General Manager expectations: What we expect out of the buildings performance

                    • Anura Yapa JP Director of Engineering & President Aust Inst of Hotel Engineering Inc. Shangri-la Hotel Sydney
                    • Tish Nyar Director of Operations Australia & New Zealand TFE Hotels
                    • Brendon Granger CEO - Chief Experience Officer Technology 4 Hotels
                    • Trevor McCarren Regional Technical Manager NSW/ACT Accor
                    • Paul Briggs JP Sustainability and Project Coordinator Schwartz Family Co

                    Owners are demanding maximum performance from their assets, particularly as energy costs rise and equipment becomes dated. In this session you'll hear from a panel of owners and operators who share what they expect out of the Engineers running their properties...

                    Thu 25 July 2019 / 1.30 pm -

                    New code impacts to hotels: Understanding the implications for engineering & maintenance teams

                    • Mark ThomsonArchitect/Director Eco Effective Solutions

                    2019 National Construction Code changes will have far reaching effects on hotel maintenance and engineering standards. Recent problems in high rise construction also place a greater focus on maintenance and reporting procedures. In this session Mark will outline how to prepare your hotel for the upcoming regulatory changes all while accommodating guest expectations....

                    Thu 25 July 2019 / 2.30 pm -

                    Energy management optimisation: Reducing air conditioning run time 30-40%

                    • Michael BenikosManaging Director ASSA ABLOY Global Solutions Australia

                    How do you strike the right balance between guest comfort while managing energy performance in the face of occupancy fluctuations and increasing energy costs? In this session Michael will uncover how Energy Management Systems are being used to significantly reduce energy through lighting, cooling and heating optimisation....

                    Thu 25 July 2019 / 3.30 pm -

                    Technology 2020 and beyond: Trends, fads and the future!

                    • Damien Murphy CHTPEnterprise Architect - Hospitality Information Technology The Star Entertainment Group and President HFTP Australia Chapter

                    The intersection between technology and guest experience has never been more prevalent, but with so much new technology available to all operating parts of the business how do you evaluate what's critical, a fad, or the future? In this session Damien will delve into the latest technologies hitting the market, use cases in hotels from around the world and share insights into how accommodation businesses of all sizes should approach their evaluation and business fit....

                    Wed 24 July 2019 / 10.30 am -

                    Making your hotel restaurant a local destination AND guest must-visit

                    • Craig MacindoeDirector Darlingcrackles

                    Are you struggling to fill covers during the week? Guests choosing to 'eat local' but not in your hotel? How do you become a destination, create an experience and build a reputation that has you busy on weeknights? Craig Macindoe will share insights from more than 50 venue openings and 33 years running and owning hospitality businesses that will have going back to your hotel and making impactful change!...

                    Wed 24 July 2019 / 12.00 pm -

                    Cashing in: Top tips for developing a holistic food & beverage strategy that drives revenue growth

                    • Francis LoughranManaging Director Future Food

                    What's the secret sauce behind the most successful food & beverage offerings? Luck? Planning? Trends? Strategy? In the hustle of day-to-day operations, our depth of 'strategic planning' is often underdone. In this session, Francis will share his hottest tips gained from more that 30 years developing some of the world's most ambitious food projects including work with Ritz Carlton, Madarin Oriental, Accor Group, The Viceroy Hotel Abu Dhabi and many more....

                    Wed 24 July 2019 / 1.30 pm -

                    Global food and drink trends: Catering to the 'on-demand' age

                    • Natalie O'BrienDirector Natalie O'Brien & CO

                    Experts predict that by 2020, customer experience will exceed price and product as the most vital brand differentiator. So how do you ensure your menu is on trend, is meeting the high expectations of the consumer, covers health, sustainability and wellness while surprising and delighting in the dining experience? In this session Natalie will share global food and wine trends that you MUST be considering and insights gained from years of experience working with global food experts to help propel ...

                    Wed 24 July 2019 / 2.30 pm -

                    6 essential tips to creating a memorable dining experience

                    • Eleena TanStrategy Director BrandWorks
                    • Michael TanCreative Director BrandWorks

                    Want to know how to turn your F&B spaces into destinations guests and locals remember? Using real hospitality success stories, Eleena and Michael will take you on brand and experience transformation journeys that have seen stellar results. They'll deep dive into where to start, how to develop a vision that works for your brand and how to cohesively integrate it all together to increase guest satisfaction and profitability!...

                    Wed 24 July 2019 / 3.30 pm -

                    5 essential menu considerations for the health conscious guest

                      How do you deliver a quality menu experience while ensuring you have ample offering for the growing health conscious traveller? With so many diets and trends it's entirely possible to curate a menu that does both. In this session you'll be taken through the essentials of pleasing the healthy diner to ensure you're presenting a compelling and attractive food and beverage offering....

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