17-18 July 2018
ICC Sydney Exhibition Centre

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17-18 July 2018
ICC Sydney Exhibition Centre

Agenda

FAST DOWNLOAD: FULL AGENDA + EXPO MAP

HIGHLIGHTS DOWNLOAD: MARKETING & BRANDING | REVENUE & DISTRIBUTION | DESIGN & EXPERIENCE

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How to increase your Corporate Market segment. Powered by HSMAI
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Power of the PR stunt: Getting your brand top-of-mind
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Hospitality 2030: The Future of innovation in hospitality
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Wellness Tourism: Command premium pricing from your existing rooms!
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Creating memorable brand experiences through signage and wayfinding
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Airbnb vs. hotels vs. OTA's [Panel]
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Aligning silo's: Internal departments and integrating brands [Panel]
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Disrupt the disrupters: Creating destinations through music
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Profitable emails every accomodation business should use
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Does your hotel google searchability suck? [Live reviews]
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Using data to improve business decisions
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Mythbuster: Direct is NOT always best!
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"I'm using Airbnb in my hotel distribution mix". Deep dive Q&A [Panel]
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Designing for the luxury market beyond 2018
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Defining guest experience through design: A lighting perspective
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Are you on PAR? Using benchmarking to maximise revenue [Panel]
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Win with influencers: Getting it right in 2018
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Blockchain and hotels. Don't get left behind!
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Virtual Reality: Redefining the way you market and sell your hotel experience
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Service delivery models: Finding the right balance between people and technology
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HSMAI pricing training workshop
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Standing on the shoulders of giants
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Navigating the changing distribution landscape
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Influencing the Traveller Path to Purchase - TripAdvisor
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New luxury for the mobile citizen: Designing for the modern mindset
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Design meets food: Delivering the experiential dining experience every guest expects
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Technology Challenge: The frictionless hotel experience [Panel]
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Revenue Management - Strategy or Risk? [Panel] Powered by ARMA
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Why Personalisation matters and how technology can help [How-to session]. Powered by HSMAI
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Path to a paperless hotel: The Fraser Hospitality Story [Case Study]
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Social Media ROI: 2018's best practices
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Segmentation + Personalisation = Higher ROI in Paid Media
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Dissecting Distribution Workshop [FULL]
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Changing evolution of F&B: taking influence from global trends and transforming local execution
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Curating an art collection that aligns with your brand identity
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Mid-size independent hotel triples revPAR growth [Case Study]
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360 degree digital marketing: The formula to Attract, Convert and Retain more customers
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People, culture, brand: Ensuring your team culture reflects your branding
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Tech Panel: What's new, what's hot, what's coming? [Panel]
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Hotelier Discussion: Rate parity [Panel]
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