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24-25 JULY 2019
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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Segmentation + Personalisation = Higher ROI in Paid Media

Seminar Theatre C
Small Hotelier
Revenue & Distribution
Marketing & Branding

Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies.

Leave with knowledge of:

– Identifying the right metrics
– Overlaying those metrics with the right advertising platforms
– How to use your own data to segment and personalise advertising to convert at a higher ROI

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